Roberta Oswald
Roberta Oswald, Valley Property Sales & Management
Email: [email protected]

Are You Promoting Your California Luxury Home Effectively?

by Roberta Oswald 11/24/2019

After you list a luxury home in San Francisco, Sacramento or any other California city or town, it is important to promote your residence effectively. Otherwise, it may be tough to stir up interest in your Golden State luxury house.

Ultimately, there are many things you can do to showcase your California luxury house's full potential to the right groups of prospective buyers, such as:

1. Boost Your House's Curb Appeal

How your luxury home looks will have major ramifications on your property selling experience. Thus, it is paramount to upgrade your luxury home's curb appeal, regardless of whether you are selling a residence in Malibu, San Jose or elsewhere in California.

Improving a California luxury house's curb appeal can be simple. For example, you can mow the lawn, trim the hedges and complete other lawn care tasks. You also may want to fix any damaged or cracked home exterior siding.

2. Price Your Home Appropriately

Establish a competitive initial asking price for your California luxury house. By doing so, you could differentiate your Golden State luxury residence from all others available in your city or town.

To determine how to price your California luxury home, it generally is a good idea to evaluate the local housing sector. Once you review the prices of recently sold luxury houses in your city or town and other pertinent real estate market data, you can find out if a buyer's or seller's market is in place. Then, you can price your Golden State luxury house aggressively based on the current housing sector's conditions.

You may want to perform a home appraisal, too. Thanks to a home appraisal, you can receive a valuation for your luxury house in Los Angeles, Cupertino or another California city or town. You next can use this valuation to help you establish a competitive initial asking price for your Golden State luxury house.

3. Make Your Home Listing Stand Out to Buyers

Oftentimes, a buyer will view a California luxury home listing and decide whether a house matches his or expectations. And if a Golden State luxury house listing fails to highlight a home's features, a buyer likely will move on to other residences.

To make your California luxury home listing stand out to buyers, you should include high-resolution images of your house's interior and exterior. In addition, you should provide accurate, easy-to-understand details about your luxury house to help a buyer make an informed decision about whether to pursue your home.

Lastly, you may want to hire a real estate agent as you get set to navigate the California luxury house selling journey. A real estate agent understands what it takes to promote a luxury residence to buyers in Anaheim, Beverly Hills and other California cities and towns. As such, he or she can do whatever it takes to help you streamline the Golden State luxury house selling cycle.

Use the aforementioned tips, and you can showcase your California luxury residence to the right groups of potential buyers and accelerate the property selling journey.

About the Author

Roberta Oswald

An enthusiastic polo player, aviatrix and fourth generation member of one of the oldest winery families in the Napa Valley, Roberta has lived in the Bay Area her entire life. She attended San Jose State University and graduated with a degree in Aeronautics and a Business minor before entering into the professional world. Dedicated to her community as well as her vocation, Roberta is a past President and member of the local Soroptimist International organization and currently Vice-President of the St. Helena Order of the Sons and Daughters of Italy. Because of her longtime residency and her civic involvement, Roberta has an acute awareness of the needs and wants of families in the area. She knows the schools and neighborhoods, as well as the services and benefits available. Roberta is a valuable information resource for those new to the area as well as those who are simply changing neighborhoods or looking for investment properties. Roberta has over thirty years of experience in buying, selling and managing real estate in the residential, investment and commercial markets. Not content to just “get the job done”, she wants to exceed your expectations. Roberta believes in service with commitment. Utilizing the kind of knowledge that is obtained only through extensive life experience and an in-depth understanding of the area and local market, she works with you to provide maximum results. During her accomplished career, Roberta has refined important skills in communication, negotiation, attention to detail and sound business practices, all of which are vital to the success of her real estate clients today.